I was recently asked, “So David, what do you do?”

I think we all have a love/hate relationship with this question.

On one hand, it’s so routine to ask this question as you’re getting to know someone but it also bums me out as our jobs shouldn’t define us. (I prefer to ask, how do you like to spend your time - if you’re curious)

But, on the other hand, I also get it.

In a fast-paced world, it is a quick way to understand someone better and get a snapshot into their lives (for good and for bad, I guess)

But this time, I had a somewhat quirky answer, which led to a good conversation (I’m blaming the few drinks I had, to be honest)

I said, “I help people tell stories.”

With an inquisitive look on their face, I quickly jumped in and said “I'm the men’s clothing business.”

The dots were still not connecting.

I explained, “I help men tell their stories through their clothing. I take them through steps to find their voice and strengthen their storytelling muscle if you will.”

“How we show up and present ourselves greatly matters; I help guide that a bit.”

The point was made, and we went on to have a pretty deep conversation; I loved it.

We’ve always used stories to entertain, teach, and inspire. Wardrobe building is the same.

How we show up every day tells our story.

Despite what we often believe, storytelling and wardrobe building are not innate abilities. They are skills anyone—from marketers and finance professionals to parents and educators—can and should master.

If you're reading this, you may care how you present yourself.

And I’m sure you're doing a great job.

But if you could use some help, just hit me up.

It’s why I’m here.

With purpose,