When a customer wants to get a wardrobe project off the ground, there is often confusion about how to achieve this goal.

Sometimes customers lean in on price.

If they could get a bunch of stuff for cheap, they’d be winning.

Some believe if they could only buy more name brands, they’d immediately have traction.

No matter the cost.

But buying more is a poor substitute for a handful of the right well-fitting pieces.

More isn’t the answer. Fashion isn’t the answer.

Consistency and authenticity win this game.

And a deep connection to your personal brand trumps fleeting attention (fashion) - ALWAYS.