Quick one today…

When it comes to anything menswear-related, the best advice I can give is this.

Define perfection…then build toward it.

But, please realize you’ll never reach it.

The most annoying word that brands use (it really drives me crazy) is the word perfect.

I see it weekly, heck probably daily, being used.

“The perfect summer sportcoat” — “This shoe is a perfect addition to your wardrobe” — “We guarantee a perfect fit.”

The human body isn’t perfect.

There is always something to tweak.

That’s the fun part. Keep iterating.

Quit chasing perfect. Define it, then build toward it.

Just know it doesn’t exist.